'Insure the People' — America's First Change to Healthcare Access

by Lesley Politi on November 11, 2008

‘Insure the People’ — America’s First Change to Healthcare Access

Aperture Health Introduces the Only Private Sector Insurance Cost Relief Program Designed to Subsidize Health Insurance and Provide the Uninsured Peace-of-Mind

Last update: 1:25 p.m. EST Nov. 10, 2008
MISSION VIEJO, CA, Nov 10, 2008 (MARKET WIRE via COMTEX) — Aperture Health, Inc. (APRE:

aperture health inc com
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3:20pm 11/10/2008
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APRE 0.06, -0.01, -14.3%) announced today its “Insure the People(TM)” program ( www.insurethepeople.com) designed to subsidize health insurance costs for the insured and make health insurance available for the 40 million plus uninsured Americans.

Insure the People(TM), in harmony with Aperture Health’s wellness360.com website, is the only opportunity in the United States that provides lucrative no obligation Cash Rewards to its members for simply enjoying the benefits of Aperture’s comprehensive suite of free online services including: diet, fitness, health information, personal health record and medical records storage, and health and wellness social networking. As an added incentive, wellness360.com participants enjoy a 15% cash bonus if they apply the wellness360 Cash Rewards toward payment of their insurance premiums under the Insure the People program.
According to Thomas Banks, Founder, Chairman and CEO of Aperture Health, Inc., “The healthcare crisis in America has grown to unimaginable proportions. Unfortunately, our elected officials have continuously failed to remedy this problem. In the past few weeks, we have seen that our government’s only solution is to continue throwing ‘our’ money at it. At Aperture Health, we have a unique program that is free, helps pay for health insurance, and enables people to develop healthy lifestyles.”
“Aperture Health is not an insurance company and our online services are free to our members. We offer the public a simple social initiative that directly lowers the cost of health insurance and mitigates spiraling healthcare costs,” said Banks. “Our government’s desire to make healthcare available to everyone is noble, yet flawed since the direct and indirect costs of doing so will further break the backs of the American taxpayer,” said Banks. “Aperture’s Insure the People(TM) program empowers ‘we the people’ to subsidize their healthcare insurance while improving their health and wellbeing. My call to President-Elect Obama and our Congressional leadership is to step outside the box of conventional thinking and draw upon good old American Ingenuity to solve this problem,” added Banks.
Aperture Health’s Insure the People(TM) program is grounded in a sound economic model that requires nothing of its participants but to become actively involved in their long-term health and wellness by taking advantage of the free services available online at www.wellness360.com. Aperture’s wellness360 is an interactive health and wellness site that pays cash rewards for simply using the site. Member information is kept confidential and is never shared or sold to third-parties such as advertisers or drug companies. wellness360 is advertiser subsidized like the majority of web sites on the Internet. The wellnes360 difference, however, is that 33% of advertising revenue is shared with its members in the form of cash rewards. “We believe the Internet belongs to the people, and it is the people that give it life and substance. To ignore their role in the success of an online venture is naive and fundamentally selfish. Without user participation, Google, MySpace, LinkedIn, WebMD and others would never have realized the economic success they enjoy today,” said Banks. “We at wellness360.com offer real change. Change that is bankable and makes a difference where it matters most — quality of life,” Banks added.
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