Health and Wellness Incentives: How Health Insurance Providers Can Motivate and Sustain Member Participation in Wellness Programs

by Lesley Politi on November 7, 2008

Health and Wellness Incentives: How Health Insurance Providers Can Motivate and Sustain Member Participation in Wellness Programs

Last update: 12:16 p.m. EST Nov. 6, 2008
ST. LOUIS, Nov 06, 2008 /PRNewswire via COMTEX/ — As a strategic partner in helping companies optimize their wellness programs, Maritz is introducing a new whitepaper for health insurance companies that need to improve wellness program participation among their members. From improving health risk assessment participation to engaging members in comprehensive, next-generation health and productivity programs, Maritz’ approach goes beyond gift cards or rewards points.
“Health insurers are finding that simply offering a wellness program, or even providing a one-time gift card or other incentive to participate, does not translate into the kind of member engagement needed for a successful program,” said Mindy McGrath, vice president of strategy for Maritz’ health care sector. “As a company that has been engaging and motivating people for more than 75 years, we know how to jump-start and sustain long-term behavior commitment that leads to healthier members, which in turn enables effective management of healthcare costs.
Maritz’ whitepaper, “Health and Wellness Incentives: Motivating and Sustaining Wellness Program Participation to Improve Health Outcomes” outlines how health insurers can use the right combination of incentives, rewards, communications, and reinforcement to improve the success of their wellness programs. This approach, paired with our whole brained philosophy to encourage participants to change their behavior, helps drive a successful engagement strategy and positive health outcomes. The whitepaper is available for free download at:
About Maritz
St. Louis-based Maritz is a sales and marketing services company, which helps companies achieve their full potential through understanding, enabling and motivating employees, channel partners and customers. Maritz provides market and customer research, communications, learning solutions, incentive initiatives, meetings and event management, rewards and recognition, travel management services and customer loyalty programs.
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PharmacistMike November 10, 2008 at 4:04 am

Many people are fearful of corporate or insurance ran wellness programs , especially when preventive testing is involved. One way to get around this could be to team with an outside home health screening company to allow employees to order preventive tests for use in the privacy of their own homes.

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